Avow Privacy Policy

Last updated: June 1, 2026 · Effective: June 1, 2026

2. Who is responsible for your personal information

The data controller (and, under Quebec Law 25, the enterprise responsible for the protection of personal information) is:

• Avow Inc., operating as Avow.
• Privacy Officer email: [email protected]
• General enquiries: [email protected]
• Mailing address: 1206-181 Bedford Road, Toronto ON M5R 0C2

Our Privacy Officer is accountable for Avow's compliance with this Policy and with Applicable Privacy Laws, including responding to access and correction requests, investigating complaints, and acting as the point of contact for the Office of the Privacy Commissioner of Canada and provincial regulators.

3. The Avow service, in plain terms

Avow is a software platform that helps couples and wedding planners organize a wedding. The features that involve personal information are:

• Guest list & RSVPs. You add or import a list of invited guests, and we collect their RSVPs, dietary preferences, plus-one status, and table assignments.
• Budget tracker. You track vendors and costs by category and monitor payments and remaining budget.
• Seating planner. You assign guests to tables, taking dietary and accessibility needs into account.
• Wedding website. You create a public-facing page for your guests with the details of your wedding. See Section 9 for how we handle the privacy posture of that page.
• Day-of timeline. You build a minute-by-minute schedule and share it with your venue, photographer, planner, and wedding party.
• Shared notes and tasks. You and your collaborators record open items, decisions, and reminders in free-form notes and to-do lists.
• Spreadsheet import and export. You can import guest lists from a spreadsheet and export your guest list, budget, seating chart, and timeline at any time.
• Planner tier. Professional planners manage up to ten weddings on one account and operate a client-facing portal. See Section 8 for the special privacy rules that apply to that arrangement.

4. What personal information we collect

We collect only the categories of personal information reasonably necessary to provide and improve the Service. The categories are:

a. Account and identity information

• Your name, email address, phone number (if you choose to provide one), password (stored only in hashed form), and account preferences (display name, time zone, language).
• Your role on the account (couple member, partner, planner, collaborator).
• Where another user invites you, the name and email used to invite you, supplied by the inviting user.

b. Wedding-planning content you create or import

• The wedding date, venue name, rough guest count, and any other planning facts you enter.
• Budget figures, vendor names and contact details, payment amounts and status, category breakdowns.
• Seating-chart layouts and table assignments.
• Day-of timeline entries (times, locations, and the names of the venue, photographer, planner, and wedding-party members you choose to share with).
• Shared notes and to-do lists, including any free-text content you choose to enter.

c. Information about other people that you upload

• Guest information you add or import: name, contact details, RSVP, dietary preferences, plus-one details, accessibility needs, and table assignment.
• Vendor and supplier contact details (business name, contact person, email, phone).
• Day-of timeline contributors (venue staff, photographer, planner, members of the wedding party).

Important: when you import or enter information about another person, you represent and warrant that (i) you have the right to share that information with Avow for the purposes described in this Policy and the Terms of Service, (ii) you have provided any notices to that person that Applicable Privacy Laws require you to provide, and (iii) you will respond to any access, correction, or deletion requests that the person makes to you. You agree to defend and indemnify Avow against any claim brought by a third party arising out of a breach of this representation.

d. Wedding-website information you choose to publish

• Any information you add to your public-facing wedding website, including your names, your wedding date and venue, photos you upload, and details you write for your guests.
• If you choose to enable RSVP through the wedding website, the responses submitted by your guests, including any dietary or accessibility information they provide.

e. Subscription, trial, and payment information

• Your selected plan (Standard, Pro, or Planner), trial start and end dates, billing cycle (monthly or annual), and subscription status.
• Billing name and address. Payment card information is collected and held directly by our payment processor (see Section 7); we do not store full card numbers on our systems.
• Records of trial activations, conversions, downgrades, cancellations, refunds, and chargebacks.

f. Technical, device, and usage information

• IP address, approximate location derived from IP, device and browser identifiers, operating system, referring page, pages and features viewed or used, and time-stamped event logs.
• Cookies, pixels, local storage, and similar technologies. See our Cookie Policy at the link in Section 16.

g. Sensitive information that may be inferred from what you enter

Avow does not ask users to disclose religion, health, or other sensitive categories. However, certain inputs you may make about a guest, such as 'Halal', 'Kosher', 'gluten-free', 'allergy', 'mobility access', or a similar note, can reveal religion, health, or disability when read in context. We treat any such input as sensitive personal information, collect it only because you have chosen to enter it, and apply heightened safeguards in storage and access. You should obtain the affected guest's consent before entering this kind of information.

5. How we collect personal information

• Directly from you when you create an account, start a trial, complete a form, upload content, or send us a message.
• From your collaborators (for example, your partner, your planner, or a couple who has invited you as a guest).
• Automatically through cookies, server logs, and product-analytics events when you interact with the Service.
• From our service providers, including the payment processor confirming a successful charge and the email-delivery provider confirming delivery status.

6. Why we collect, use, and disclose personal information

Consistent with PIPEDA Principle 2 (Identifying Purposes) and Quebec Law 25, we use personal information only for the purposes set out below. By using the Service, you consent to these uses. Where Applicable Privacy Laws require express or separate consent, we will request it before that processing occurs.

• To create and administer your account and authenticate you when you sign in.
• To deliver the features of the Service (guest list, RSVPs, budget tracking, seating, timeline, wedding website, notes, import and export) and to sync your data among the couple, partner, planner, and other collaborators you have authorized.
• To process payments, manage trials and subscriptions (including the automatic conversion of a trial to a paid plan when you have provided payment information), issue receipts and refunds, and comply with tax obligations.
• To send transactional and administrative messages that are necessary to provide the Service (account notices, security alerts, trial-end reminders sent in advance of the auto-charge, billing receipts, planner-to-couple invitations, RSVP confirmations, password resets, and updates to this Policy or our Terms of Service). You cannot opt out of these messages while you have an active account.
• To provide customer support and respond to your requests.
• To monitor, secure, and protect the Service, including detecting and preventing fraud, abuse, unauthorized access, and abuse of our trial.
• To analyze usage in aggregate or de-identified form so we can understand product performance and improve features.
• With your separate opt-in consent, to send marketing communications about new Avow features, planner programs, or partner offers. You can withdraw that consent at any time using the unsubscribe link in the email or by contacting our Privacy Officer.
• To comply with our legal, tax, accounting, audit, and regulatory obligations, and to establish, exercise, or defend legal claims.
• For any other purpose with your consent, or where the use is permitted or required by Applicable Privacy Laws.

7. Service providers, sub-processors, and the technology we use

We engage carefully selected service providers (also called sub-processors or processors) to operate the Service. We require each of them, by written contract, to use personal information only on our instructions, to keep it confidential, to apply security safeguards comparable to ours, and to assist us with our obligations under Applicable Privacy Laws. Our current service providers are:

We may update this list from time to time. The current list is always available in this Policy. If we add a new sub-processor that performs a materially different function, we will update the Policy and, where required, notify you in advance.

8. Planner tier: when Avow acts as a processor

If you sign up for the Planner tier, you (the planner) are using Avow as a tool to deliver wedding-planning services to your own clients (the couples). For data that you input on behalf of a particular couple, including the couple's contact details, their wedding plans, their guest list, their vendors, and any documents shared in the client-facing portal:

• you are the controller of that personal information in respect of your client relationship; and
• Avow acts as your processor (or 'service provider', in PIPEDA terminology) and will use that personal information only on your documented instructions and as necessary to operate the Service.

You are responsible for having a lawful basis (including any required consents) to input information about a couple, their guests, and their vendors into Avow, and for providing those individuals with the notices required by Applicable Privacy Laws. Avow will return or delete a couple's data within a reasonable wind-down period at your written request, subject to the retention rights set out in Section 14.

For the planner's own account information (your name, email, billing details, usage data), Avow remains the controller and uses that information as set out in the rest of this Policy.

9. The public-facing wedding website

The Wedding Website feature lets you publish a page for your guests at a URL you choose. This page is intended to be visible to the public unless you enable password protection or restrict access in your settings. You decide what to publish there.

• Default visibility: publicly accessible to anyone with the URL. You can change this in the Wedding Website settings at any time.
• What you choose to publish is your decision. Avow recommends against publishing your home address, exact ceremony coordinates, your guests' contact details, or any other information you would not want indexed by search engines.
• RSVPs collected through the Wedding Website are stored in your Avow account and are subject to the same protections as the rest of your wedding-planning content.
• You acknowledge that information you make public on the Wedding Website may be cached by search engines, the Cloudflare edge network, the Internet Archive, and third-party services we do not control, and that removing it from Avow may not immediately remove it from those caches.

10. International transfers of personal information

As the table in Section 7 indicates, several of our service providers store and process personal information outside Canada, primarily in the United States. We rely on contractual safeguards (data-processing agreements, standard contractual clauses where applicable, and security commitments equivalent to those required under PIPEDA and Quebec Law 25) to ensure that personal information receives a comparable level of protection wherever it is processed.

You should be aware that, while personal information is held outside Canada, it may be subject to the laws of that jurisdiction and may be accessible to courts, law enforcement, and national-security authorities of that jurisdiction. Where Quebec Law 25 applies, we have completed a transfer assessment for each of the sub-processors listed and concluded that the protections are adequate; you may request a summary from our Privacy Officer.

11. Your privacy choices and rights

Subject to Applicable Privacy Laws and to reasonable verification of your identity, you have the following rights with respect to your personal information:

• Access. You may ask us for a copy of the personal information we hold about you and information about how it is used.
• Correction. You may ask us to correct or update information that is inaccurate or incomplete.
• Withdrawal of consent. You may withdraw consent for any optional use of your personal information, including marketing.
• Deletion. You may ask us to delete your account and the personal information associated with it, subject to our right to retain information where required by law or as set out in Section 14.
• Portability (Quebec residents and certain other jurisdictions). You may request your computerized personal information in a structured, commonly used technological format. The 'Export everything' feature in the Service is designed to deliver this for guest lists, budgets, seating charts, and timelines.
• Objection to or review of an automated decision. If a decision affecting you was based exclusively on the automated processing of your personal information, you may request information about the principal factors and parameters involved and ask us to review it. We do not currently make decisions of this kind that produce legal or similarly significant effects.

If you are a guest, vendor, or other person whose information was uploaded by a couple or planner, your most direct route is to contact that couple or planner, who controls the information you provided to them. You may also contact us at [email protected] and we will route your request to the responsible user. To exercise any of these rights directly with us, contact our Privacy Officer at the same address. We will respond within the time frame required by Applicable Privacy Laws (generally 30 days under PIPEDA, with extensions where permitted). We may charge a reasonable, cost-recovery fee for unfounded or excessive requests, and we will let you know before we do so.

12. When we share personal information

We do not sell personal information. We share personal information only as follows:

• With your collaborators. Anything you upload to the Service is shared with the couple, partner, planner, and other collaborators you have authorized. You control these permissions in your account settings.
• With our service providers, as listed in Section 7.
• With professional advisors (lawyers, accountants, auditors, insurers) bound by duties of confidence.
• In connection with a corporate transaction. If Avow is involved in a financing, merger, acquisition, reorganization, or sale of all or part of its assets, your personal information may be transferred to the counterparty under appropriate confidentiality protections, and we will notify you in advance where required by Applicable Privacy Laws.
• To comply with law. We may disclose personal information where required by law, court order, subpoena, or other lawful request, or where we believe in good faith that disclosure is necessary to protect our rights, the safety of any person, or to investigate fraud or security incidents.
• With your consent in any other case.

13. Free trial, billing, and subscription communications

Avow offers a 14-day free trial that requires a valid payment method at sign-up. By providing payment information for a trial, you authorize Avow (and our payment processor) to charge the applicable subscription fee on the day after your trial ends unless you have cancelled, and to charge any applicable taxes. We send a reminder before your trial converts so you can cancel in time. You can cancel at any time from your account settings.

Service emails relating to your account, trial, billing, security, and changes to this Policy or our Terms of Service are essential to the Service. While you have an active account, you cannot opt out of these messages, although you can adjust the frequency of optional reminders (for example, the trial-end reminder) in your settings.

We retain transactional and billing records for the period required by tax and accounting law (typically six to seven years in Canada), and we retain a record of any chargeback or fraud investigation for as long as reasonably necessary.

14. How long we keep personal information

We retain personal information for as long as your account is active and for a reasonable period thereafter to operate the Service, comply with our legal and tax obligations, resolve disputes, and enforce our agreements. Specifically:

• Account profile and login records: for the life of the account, plus 24 months after closure.
• Wedding-planning content (guest list, budget, seating, timeline, notes, Wedding Website content): for the life of the account, plus a 24-month wind-down period during which you can retrieve or restore your data. After that, we delete or anonymize the data unless retention is required by law.
• Billing and tax records: for the period required by tax and accounting law (typically six to seven years).
• Records of breaches of security safeguards: for the 24-month period required by the PIPEDA Breach of Security Safeguards Regulations.
• Backup snapshots: rotated on a defined schedule and overwritten in the ordinary course.

15. How we protect personal information

We maintain physical, organizational, and technical safeguards proportionate to the sensitivity of the information. Our safeguards include encryption of personal information in transit (TLS) and at rest, access controls and least-privilege permissions for our personnel, multi-factor authentication, credential management through Bitwarden, edge security and DDoS protection through Cloudflare, secure development practices, code review and dependency monitoring through GitHub, isolated environments for development and production, and routine vulnerability assessments. No method of transmission or storage is perfectly secure; while we take security seriously, we cannot guarantee absolute security and you use the Service at your own risk.

16. Cookies and tracking technologies

We use cookies, pixels, local storage, and similar technologies to authenticate users, remember your preferences, secure the Service, measure performance, and (where you opt in) to deliver marketing. Our use of cookies is described in detail in our Cookie Policy at app.avow.wedding/cookies, which forms part of this Policy by reference. You can manage your cookie preferences at any time through the cookie banner or the 'Cookie Settings' link in the footer of the website. The Wedding Website you publish is separately subject to the cookie practices of any third-party widgets you choose to embed; you are responsible for any third-party cookies you introduce.

17. Breach notification

If we determine that a breach of security safeguards involving personal information under our control creates a real risk of significant harm to an individual, we will notify the affected individual and the Office of the Privacy Commissioner of Canada (and, where applicable, the Alberta OIPC and the Commission d'accès à l'information du Québec) as soon as feasible. We will also notify other organizations or government institutions that may be in a position to reduce the risk of harm. Notification will include the information required by the PIPEDA Breach of Security Safeguards Regulations and equivalent provincial rules. For breaches affecting a planner's clients, we will notify the planner and cooperate with the planner's own notification obligations.

18. Automated decision-making, profiling, and AI features

Avow does not currently make decisions about you that are based exclusively on automated processing and that produce legal or similarly significant effects. From time to time we may introduce features that use machine learning to suggest budgets, vendor categories, seating arrangements, or timeline templates. We treat these as decision-support tools (always reviewable and overridable by you), not as automated decisions. If we introduce processing that does qualify as a Law 25 automated decision, we will update this Policy, notify affected users, and provide the rights to information, explanation, and review required by Quebec Law 25 and other Applicable Privacy Laws. We do not use the content of your guest lists, notes, or other planning data to train models that are used outside the Service.

19. Children and minors

The Avow Service is intended for adults who are planning or working on a wedding. We do not knowingly collect personal information directly from individuals under the age of 16. Guest information uploaded by a couple or planner may include minors who are invited as wedding guests; in that case, the couple or planner is responsible for ensuring it is lawful to share that information with us, and we limit our processing to facilitating attendance at the wedding event. If you believe we have inadvertently collected personal information about a child in another way, please contact our Privacy Officer and we will take appropriate action.

20. Additional information for Quebec residents

If you reside in Quebec, the following supplemental information applies:

• Our Privacy Officer (responsable de la protection des renseignements personnels) is identified in Section 2 above.
• We have completed transfer impact assessments for the cross-border transfers described in Section 10 and concluded that the personal information will receive adequate protection.
• You have the right to portability of your computerized personal information.
• You may file a complaint with the Commission d'accès à l'information du Québec (cai.gouv.qc.ca) if you are not satisfied with our response.
• French-language services. Une version française de la présente politique est disponible sur demande auprès du responsable de la protection des renseignements personnels.

21. Additional information for EU and UK residents

If you are located in the European Economic Area or the United Kingdom, the GDPR / UK GDPR applies to our processing of your personal information. The legal bases we rely on are: performance of the contract you have with us (Article 6(1)(b)), our legitimate interests in operating, securing, and improving the Service (Article 6(1)(f)), consent for marketing and for sensitive data (Article 6(1)(a) and Article 9(2)(a) as applicable), and compliance with legal obligations (Article 6(1)(c)). You have the rights set out in Section 11 above and the right to lodge a complaint with your local supervisory authority. Where personal information is transferred outside the EEA or UK, we rely on Standard Contractual Clauses or other transfer mechanisms approved under the GDPR / UK GDPR.

22. Changes to this policy

We may update this Policy from time to time to reflect changes in our practices, our service providers, our technology, or the law. The 'Last updated' date at the top indicates when it was last revised. If we make a material change, we will provide reasonable advance notice (by email to your account address, an in-app notice, or a banner on the website) and, where required by Applicable Privacy Laws, refresh your consent before the change takes effect. Your continued use of the Service after the effective date of an updated Policy constitutes your acceptance of the changes.

23. How to contact us or make a complaint

If you have a question, request, or complaint about this Policy or how we handle personal information, please contact our Privacy Officer first so we have the opportunity to address it:

• Email: [email protected]
• Mail: 1206-181 Bedford Road, Toronto ON M5R 0C2

We will acknowledge your communication promptly and respond substantively within the time period required by Applicable Privacy Laws. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada (priv.gc.ca), the Alberta OIPC, the BC OIPC, the Commission d'accès à l'information du Québec, or the equivalent regulator in your country of residence.

24. Defined terms, governing law, and severability

Capitalized terms used and not defined in this Policy have the meanings given to them in our Terms of Service. This Policy is governed by the laws of Ontario and the federal laws of Canada applicable in that province, without giving effect to any choice or conflict of laws rules. If any provision of this Policy is held to be invalid, illegal, or unenforceable, the remainder of the Policy will continue in full force and effect, and the invalid provision will be modified to the minimum extent necessary to give effect to the original intent of the parties.

Avow · app.avow.wedding · [email protected]